The Ratcatchers

A new website that increased inquiry rates for The Ratcatchers pub by over 86%.

The Ratcatchers in Cawston is one of Norfolk’s best-known public houses, with a long history of great service and top-notch food. But even the most historic of pubs can do with a shake-up every now and again. This establishment needed to be brought into the 21st century with eye-catching web design, a simple but effective menu navigation and an updated booking system.

On the new site, which has a clean and contemporary design, essential information is prioritised on the homepage. We managed to include opening hours, a contact number, social links, a quick booking system, previews of blog posts and a map without making the page appear overloaded. This creates a seamless user experience that leads directly to more customers as well as giving visitors the option of engaging further with any of the website’s content.

  • Web design & build
The Ratcatchers

Responsive design

When looking directly at The Ratcatchers’ needs as a business, we recognised that a significant portion of their potential customer base will be a captive audience while they are on the move, on days out with their family or passing through the area.

For this reason, creating a website that is as responsive on mobile and tablet as it is on desktop was absolutely essential in achieving the company objectives.

Beyond the restaurant

It can be hard for the service industry to find ways of engaging with their customers. As both a well-known local pub and respected eatery, we felt that The Ratcatchers had a unique untapped opportunity to share its stories.

The inclusion of a blog not only fills out the new website with engaging content for punters to browse, when used correctly, it becomes a powerful SEO tool.

Custom booking system

The Ratcatcher’s custom booking system is one of their most powerful assets for converting website visitors into customers. Making this as simple as possible was key, so that customers could make a booking within seconds of clicking through to the website.

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