Signs Express

A fully engaging website that makes people want to become a part of the family.

Over 28 years, Signs Express has grown to be the UK & Ireland’s leading sign company. We believe that an industry-leading sign company deserves an industry-leading website.

neo optic were approached to build an attractive and engaging website, streamlining the navigation through Signs Express’ extensive product range with a common sense menu and by prominently featuring a search bar on the homepage. The entire website is available in both English and Gaelic to help the company cater for their Irish customer base.

The new and improved site also links to the company’s separate portal for franchising opportunities, effortlessly promoting the expansion of Signs Express.

  • Web design & build
  • Hosting & Maintenance
Launch site
Signs Express





Fully responsive



Signs Express’ customers and franchisees need to be able to access information about the company and communicate with them at any given moment. To this end, neo optic built a website that is fully responsive. As the screen size or platform shifts, the page layout changes to ensure that the right information is always prioritised and navigation remains as straightforward and user-friendly as it is on desktop.


Brand credibility at every turn



Signage is what represents businesses to the rest of the world; the de facto face of the brand, if you will. It was important that, as the company providing this face, the brand credibility of Signs Express was continually re-emphasised throughout the website. The first words you see on the homepage are “the UK & Ireland’s leading sign company”, and this page also prominently features their 9.8 Trustpilot review as well as testimonials and case studies. This is a company with nothing to hide in terms of their reliability.

Drop-down request a quote



Because so much of the information you need is on the homepage, you don’t want the visitor, or prospective customer, to have to leave the page to request a quote. We designed a handy drop-down ‘request a quote’ box that is clearly displayed just below the menu navigation for maxmimum visibility. This feature is simple, effective and allows a conversion to happen within minutes of first viewing the website.


Don't just take our
word for it
We used neo optic for the complex development of our new website which included over 65 individual branch pages and branch locator tools, a wide range of products and services pages and sophisticated content management system permissions. The team provides a comprehensive service including design, advice and guidance and have continued to support us with on-going development and user journey improvements.
Lauren Catchpole, Digital Marketing Executive

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