We’ve all had that ever so persistent sales person, pitching us before they’ve even said hello and nine times out of ten all we are thinking is how to escape the situation. Alternatively, when a person is someone we know and trust we will listen. The message, product, service or information may be exactly the same, but the way it is presented makes all the difference. People don’t mind being sold to if they understand and feel that what they are being sold is something that will benefit them. But unless they know who you are even people who would be perfect fit for you may not take the time to find out.