On 06 July, the week following Google's slight change in layout, we found a test advert which looked like it was being run by the company, and which included the location 'England' beneath it.

Today many searches are returning results like this:



So we thought, 'maybe the geotargeted location of the campaign is getting rendered in the ad text', which would kind of make sense. Then, ads like this started to appear: 



Which obviously isn't a field in the campaign settings.

So, has adwords just got more local? It would certainly secure the the platform's market share against traditional newspaper classifieds, a market which looks unlikely to recover post-recession.