Whether you’re just launching a new website, are embarking on a new SEO strategy or are slowly getting back on your feet after a penalty lift, waiting for your search rankings to improve can be a frustrating process. To keep you busy during this time, here are three ways you can boost reach, visibility and traffic while your website climbs the search engine results pages (SERPs):
Paid search marketing
It can take months to reach the first page of organic search using SEO, but pay per click (PPC) search marketing will generate traffic almost instantly. Google AdWords allows you to target very specific search terms, so there’s a good chance that clicks will lead to conversions, particularly if your landing pages are well optimised. As you only pay when somebody clicks on your ad, and you’ve targeted those people effectively, PPC tends to generate a respectable ROI.
Keep PR and marketing in the loop
When all branches of your online marketing...
19 March 2015
Whether or not you choose to handle your marketing campaign in-house is a major decision for many businesses. There are pros and cons to both methods, but if you are going to take on the task yourself, it’s worth considering these pointers before you discover them for yourself the hard way.
You’re Going To Make Mistakes
If you’re doing this properly, then you won’t have put anything out in public before doing a huge amount of market research. This means looking at the competition, doing surveys of people in the demographic you’re targeting, and arranging focus groups to work out how they feel about your products and the advertising you’ve prepared for it.
This will all help, don’t get me wrong. However, once you get your marketing material out there you’re going to discover a whole lot of stuff you didn’t have a clue about during research. It’s like the difference between testing a design in a laboratory and seeing how it works...
27 November 2013
As a business owner, there’s a constant barrage of things that need your attention. And though hiring new staff may be one of the most important things you can do, it can sometimes be tempting to outsource the whole process when the phone won’t stop ringing.
If you’re in this situation though it’s worth stepping back and considering your options. Here are a few examples of times when recruitment should really be handled by you and your team.
Finding first jobbers
If you are looking to fill an entry-level position, there’s no need to shell out on hiring an agency. Gumtree, local newspaper advertising, the Job Centre and nearby universities are all much cheaper alternatives, and given the current economic climate, you’re most likely to be inundated with enquiries.
Of course, you may find that you won’t want to sift through a pile of badly written CVs. But an agency – especially one of the big high street names – will pretty much be...
03 November 2013
There was a time when web design was actually relatively straight forward. They were designed to be viewed on screens, those screens were all roughly the same size and shape, and were accessed via machines that worked mostly the same way.
Over the last ten years that has changed, and it’s made the job of the web design that much harder. Now when you design a website it has to look just as good on a TV roughly the size of the view screen of the Enterprise bridge as it does on a pocket-sized phone interface. People need to be able to find their way around your site using a mouse, track pad, or simply a touch screen.
If a web designer is going to survive in an environment like that, they’re going to have to remember a number of important points:
Embrace Mobile Sites Fully
Don’t just test your site on the machine your design it on. As well as trying out various...
07 June 2013
If you’re in the hospitality industry a well designed website is key. This is your calling card, it’s the first port of call for any customers considering coming your way. The website has to successfully get across to potential customers the ambience and values of your eatery along with any information they’re after.
So it’s unfortunate that so many websites for those in the hospitality industry aren’t doing the job that they need to.
Put the information customers need at the front
Many restaurant websites, even the ones that have used high end designers to get the look they want, simply aren’t very good at giving visitors the information they came looking for. They will include flashy looking animations, quotes from good reviews, and photos of people enjoying a meal there, where what the customer wants to see is a menu, opening times and directions.
Format the site in an accessible way
Even when the menu is present on the website, there are a multitude...
25 April 2013
Data is a beautiful thing isn't it? When you're looking for social media jobs, it's important to know how to utilise every online outlet to its best advantage. Sure, Facebook and Twitter are key marketing tools but it's getting more and more difficult to ignore Pinterest.
The site, championed for its beauty and simplicity, is a giant electronic mood board where users can 'pin' images, quotes, video and text to themed boards of their own making and share them with other users. It's also a market dominated by women. According to a survey conducted by Experion, Pinterest is now the third most popular social media site in the U.S., nipping closely at the heels of LinkedIn and boasts a 60% female userbase, with 55% of total users in the 25 to 44 demographic. That's a lot of pins and a lot of hungry eyeballs. But how do you use the site to impress potential employers and stand out against...
11 April 2013
Responsive web design (RWD) is a big deal. It’s estimated that 55% of internet users now go online using mobile phones and other handheld devices such as tablets, and failing to take this into account can cost your site dearly.
If an ecommerce site doesn’t work on an iPad or mobile phone, that’s a huge amount of potential sales lost. Similarly, by displaying content in the wrong order – or removing it altogether to fit on a smaller screen – you can confuse or mislead your visitors so much that they will be unlikely to return.
With this in mind we’ve recently made the switch to the 996 Grid system for all our new web builds. It’s a great platform and incredibly flexible, and we’re really happy with the results. However, it’s also worth pointing out a few of the most common mistakes with RWD to make sure you don’t fall into the same traps.
Focusing on specific devices
Each week a host of...
07 March 2013
No matter how good your link building or other marketing skills are, no SEO campaign will be successful with getting your on-page optimization right. This guide is a simple checklist to make sure you’ve got the basics covered when time is running short.
Know your keyword(s)
This may sound obvious, but it’s pretty hard to optimize a page if you don’t know what term you are aiming for. We’ll look at how to carry out keyword research in more detail in a future post, but for now this guide is a pretty good introduction.
Check your page can be crawled
Your page won’t be indexed if it’s not accessible to search engines. On a new project, we always check the robots.txt file, make sure that the tag isn’t in the code, and look over any instance of .
Write your title
The page title tag is one of the easiest wins for on-page SEO. The things to remember are to have your keyword at...
08 February 2013
Guest posting is a great way to increase traffic to your site and build your brand, while giving your site an SEO boost in the process. However, to be effective you need to be producing great content that authoritative sites are going to want to use, and that their readers are going to want to read.
Of course the big question is “What is good content?” Plenty of people use that phrase as if it’s some sort of magic bullet, without taking the time to talk about what makes the content stand out. When producing guest posts, here are a few things you need to bear in mind before you start:
Who are you writing for?
When you’re writing a guest post you should have a clear idea of the site, or at least the kind of site that your blog is going to be posted on. This means reading the site carefully, or reading a number of blogs around the same subject....
04 January 2013
New search engine Blekko has picked up quite a lot of coverage in the tech press recently, but it already seems much more likely to find its place in the online world than supposed Google-killers like Cuil ever did.
Like WolframAlpha, Blekko sets itself apart by using a pretty interesting approach to filtering the mass of data that a normal search throws up, this time with its use of 'slashtags'. By adding these to your query, you can filter by different variables or subjects – for example, if you wanted to look at who's linking to your site, you'd type:
That's not that impressive in itself – checking backlinks through Google is simple enough, even if it doesn't display them all. However, by adding multiple slashtags Blekko seems to come into its own. Here's how we'd filter the links by date:
http://www.mysite.com/ /link /date
Good, eh? There's loads of different slashtags, such as /rank (ranking data) and /people (results associated with a specific...
10 November 2010
Whether you're a small business, freelancer or you've got a great idea you'd to get up off the ground, the chances are that you're pretty pushed for time. So, after you've gone to all the expensive of building a fantastic website, is it worth the extra effort to set up a Facebook business page for your product or services?
The answer is nearly always a resounding yes. There's precious few easy wins when it comes to SEO these days, but the few hours it takes to build your page – often from content you've already created – can really help boost your rankings and increase your traffic. So, where do you start?
It's all in a name
First of all, we're assuming that the keyword that you're optimising for is the name of your business. That's all should use for the name section of your page for – don't be tempted to stuff extra keywords in or you risk confusing your audience and...
15 October 2010
Press releases are not just a useful marketing tool, but a great way to build SEO-friendly backlinks, whether it's to a site, promotion or specific article. Here are a few tips on how to make each release carry as much SEO weight as possible.
1. Keyword Research
First, choose the search terms you'd like to target, researching them using the Google Keywords Tool or similar. Make sure you choose a keyword that ties in to the product or service you are promoting and that people actually search for.
2. On page SEO
An online press release is just another web page, so make sure your keywords appear in the title, header and body. If you're unsure, this is a good guide.
Make sure too that the keywords you are targeting appear in the anchor text of a link to the page or article you're promoting. For example, this is a good example for a link aimed at the search term 'coffee beans':
If you're looking to...
30 September 2010