Our work / Bronzeshield / Specialist business website
A website that
earns its keep.
Bronzeshield hires cranes. Its website helps people work out what to ask for. We built a distinctive OliveCore site around the fleet, with practical tools that turn browsing into a more informed conversation with the hire desk.
the job.
in the field
A customer has a job to do.
Help them take the next step.
For a crane-hire business, that means more than a gallery of impressive machinery. Visitors need to explore the fleet, understand the information that matters and reach someone who can advise. The site puts those tasks alongside the company's real equipment and people.
(01) From browsing to a shortlist
Find a crane.
Then ask better questions.
The homepage's capacity selector offers a direct way into the fleet. Machine pages carry the details; the lift planner takes the journey a step further.
Adjust the gross load and working radius and the planner updates its indicative crane class and matching fleet options. The inputs, chart and result sit together, so visitors can see what changes when the job changes.
It is deliberately a starting point for a conversation, not a replacement for an approved lift plan. The tool explains its assumptions and keeps the hire desk close by.
Explore the live lift planner
(02) Make the detail understandable
Will it fit?
Show the space.
A machine's capacity is only part of the picture. The technical summary brings travelling dimensions, outrigger footprint, tail swing and ballast information into one place.
Select a machine and the drawing and figures change with it. A plan view gives the measurements a visual reference, while the page offers print, PDF and enquiry options.
This is the value of a purpose-built feature: it addresses a question specific to the business, within the same website and the same visual identity.
See the site-access checker
(Easy to look after)
The people who know the fleet.
In charge of the content.
Bronzeshield's team were given an OliveCore CMS login and started editing their website's images and text without needing a training session. Their feedback was that it was easy to use.
The practical tools are only part of the story. Day-to-day content changes can stay with the people who know the business, rather than becoming another job to send back to the agency.
Meet OliveCore(The difference it makes)
Answers on the website.
Less to field on the phone.
Bronzeshield's feedback is that the tools are useful and help take routine questions out of the enquiry workload. Customers can explore the basics for themselves, leaving the team to discuss the details of the actual job.
Built on the new OliveCore platform, this is a business website with a practical purpose. You do not need a global platform brief to build something worth using: a clear service, a useful feature and an easy next step are a good place to start.
