It is the question every business types into Google and almost no agency answers in plain figures. So here is the honest version, from a Norwich agency that has been quoting websites since 2000 - the real ranges, what moves the number, and where cheap quietly becomes expensive.
The short answer
Around Norfolk in 2026, you will typically see: DIY builders like Wix or Squarespace from roughly £10-£40 a month (you do the work); a freelancer customising a template for a few hundred to about £2,000; a bespoke site from an agency somewhere between £3,000 and £10,000; and larger e-commerce or multi-site builds from £10,000 upwards. Genuinely bespoke platforms and systems sit beyond that, priced by scope.
Those are market shapes, not our price list - because an honest quote comes after listening, not before. Anyone who names your number before understanding your job is guessing with your money. One more honest note: because we own our platform and carry no agency overhead, bespoke from us regularly undercuts what bigger agencies charge for templated WordPress.
What actually moves the number
Five things, mostly. Scope - a five-page brochure and a fifty-product shop are different animals. Design - a reskinned template costs less than design drawn for you, and looks it. Content - who is writing the words and preparing the imagery? If the answer is nobody, the project stalls. Integrations - payments, bookings, stock systems, CRMs; each is real engineering. And aftercare - whether the price includes anyone answering the phone in month six.
Where cheap gets expensive
The £15-a-month builder is genuinely fine for a lunch menu - we say so in print. But subscriptions never end, the site can never leave the platform, and the moment you need something the template does not do, you are rebuilding from zero. The assembled-from-plugins route has a different trap: parts the agency did not write, failing on a schedule nobody controls, with the invoice landing on you. Over five years, the cheapest option on day one is very often the most expensive thing you will buy - we did the five-year sums here.
Do not compare day-one prices. Compare five-year costs: subscriptions, plugin invoices, rebuilds, and the price of a site that never quite worked - against one built properly, once.
What should be included
Whatever you pay, some things should not be extras: a site that works on phones as standard, accessibility built in rather than bolted on, search-friendliness in the foundations, clarity about where the site lives and who watches it - and a warranty. Ours is standard: bugs in a build we finish are fixed free, for a set period, by the people who wrote the code. If a quote does not mention what happens after launch, that silence is part of the price.
Questions to ask any agency - including us
- Who fixes it when something breaks - and who pays?
- Do I own my website, my content and my domain?
- What exactly is included after launch, and for how long?
- Whose platform is this built on - and what happens if we part ways?
- Can I speak to the person who will actually build it?
Any agency worth hiring will enjoy answering those. We put our answers on public pages - which is, itself, an answer.
