Virgin Atlantic decided to celebrate their 25th anniversary with the launch of vTravelled.com, a brand new, ground-breaking social networking site.
Prelaunch, neo optic provided detailed reports on content use and site structure, working closely with the development team and project leaders at Virgin Atlantic.
The sophisticated, highly graphical site gives travellers the platform to create Trip Pods, where they can develop and share travel itineraries, post photographs from their travels and read in depth editorial on destinations.
The scope of the project, which far extends that of a conventional travel forum, posed unique questions and challenges for the SEO team at neo optic, questions which have included Search Engine Optimisation for maps, changes in travel behaviour during the deflated pound and community interaction on existing sites.
Since launch, vTravelled has received thousands of visitors a day, and neo optic continues to develop and refine appropriate SEO strategies for this unique site