Virgin Wines approached us at the beginnning of 2008 to increase their rankings in the search engines.
Through a combination of techincal changes and content creation and syndication, we have helped dramatically raise the level of organic (natural) traffic to the site.
A prime example of our success for Virgin Wines is promoting the keyword 'wine club'. Initially outside the top 50 in google.co.uk we've taken them to a top 3 place.
Now that's making a real difference to their business.
With the increase in 'organic' (free) traffic, they have been able to massively reduce spend on costly Pay Per Click - whilst actually increasing their traffic and sales.