Search Engine Marketing

Search engine optimisation (SEO) involves tuning a website so that it appears towards the top of organic website listings. When you consider that search engines drive more than half of online purchases in the UK you’ll understand the potential significance of search engine marketing and SEO to your business.

At neo optic, we know how to maximise your website’s profile for increased visibility and that means more online sales for you. Still with us? Excellent, read on - we’re different..

Our ethical SEO techniques..

There’s a buzzword in the industry around at the moment (well it’s been around for quite a while now)..

White Hat. There, that clear? No? OK, well heroes tend to wear white hats, and villains - well, black hats.

We can apply that to Western movies, or indeed SEO.

Honestly, who wants a black hat?

OK, so ’black goes with anything’ does it? Well in the case of search engine optimisation, black is BAD. Its not the colour of the season, and doesn’t make you look slim.

If you look over to the right, you’ll see some of our SEO clients. Not surprisingly they all have good things to say.

We’ve got them to the top of the search engines, and kept them there. Ethically.

Work WITH the search engines (don’t try to fight the system!)

You can guess our headwear of choice by now..

OK so you’ll see we’ve used George W and Marion Michael Morrison to illustrate the point , and we’ll admint they are not the best examples of Black Vs White - but luckily in the world of SEO things are very much more clear cut.

Nowadays, Google and the other main players invest literally billions annually making sure their search engines are the best they can be.

They have the big money. They hire the best people. They are a clever bunch (to say the least).

Their algorithm (the code that makes the search engine work and decides in which order to present the results) is being constantly tweaked. This is to not only make the search engine results more relevant, but also to make SEO company’s life more difficult.

’Loop holes’ are often discovered in the algorithm, and some ’black hat’ companies then jump on this to exploit them. This can lead to some very impressive short term gains.

As soon as one of Google’s boffins catches wind of this ’back door’ they close it. HARD.

If that means your hard won and costly 1st page position is then replaced with a less than useful position on the 10th page (or kicked out the results altogether) that’s going to hurt your business.

We don’t use back doors, loop holes or anything else. We work with the search engines in an ethical and sustainable way.

Your rankings will be yours to keep.