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Before SEO can begin your website needs to be assessed to ensure that it has the basic requirements to make SEO feasible and to fully understand the benefits that SEO will be able to bring.
This audit will provide you with a detailed document on what to change, add and remove on your website to increase your chance of retaining /attracting visitors to your website. It will also concentrate on the viability of SEO for you, looking at what it can achieve and the likely required investment. Importantly, based on this detailed analysis, it will recommend suitable SEO strategy for you and will give guidance an advice on whether a pay per click campaign is also relevant.
We review and make recommendations on the following areas;
• Site Design and Functionality review of the website
• A full review of the Meta data and associated text to make sure it matches current search patterns.
• Benchmark Positioning report (Initial analysis of current search engine placement)
• Positioning review (Initial analysis of current search engine placement ) and Search Engine submissions recommendations. For those Search Engines and Directories who charge for listing, we suggest which ones would be advantageous to list with, and an idea of cost and likely effectiveness.
• Check on current spelling on site (spelling errors effect Search Engine placement)
• Download speed times review (Based on Industry standard connections)
• Browser compatibility – Netscape and Microsoft on all major computer platforms
• Pay per Click options (with suggestions of whether Pay Per Click would be advantageous for your business, and an idea of cost)
• Suggestion of where existing copy may need to be adjusted to improve positioning (if meta tags relate to the copy in the site, that helps you score highly)
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After the Audit as described above, we may suggest (based on your budget and requirements) that a one-off ‘taster’ would be suitable. This is a relatively low-cost service which will give your website a kick start.
Whilst this service doesn't guarantee particular places in the top search engines, it will ensure that the site is in top shape and very 'visible' to the search engines - as such it will give your site the best chance of being noticed.
We will undertake the following in order to promote your site on a one-off basis
• Changes to your site’s Meta Data and associated text to make sure it matches current search patterns.
• Fixing of any spelling errors on your site where they effect Search Engine placement.
• Changes to your web sites page titles where appropriate
• Adjustment of copy where necessary to match Meta Data, so as to aid placement. (if meta tags relate to the copy in the site, that helps you score highly)
• Submission to selected Search Engines and Directories (free listings). Where the audit has suggestedbsubmission to paid-for Search Engines (and this has been agreed with you), we will ensure such submissions are made quickly and efficiently.
• Download speed times review and suggestion how this can be improved if it’s a problem, and whether we can undertake the work or your web agency would need to (if someone else has created your website).
• If a Pay Per Click service has been recommended, (and it is suitable to perform on a one-off basis) this will be organised quickly and effectively.
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Neo Optic Bespoke SEO retainer services offer a complete monthly service to help you achieve your online aims for your website while maintaining budgets levels. The service is offered at varying levels each one offering additional and more in-depth levels of activity.
This service is specifically designed to develop a top 10 position for you on key search engines. In order for this to be effective we would suggest that you sign up for a minimum six month period. In the first month we will undertake all the work outlined in the SEO Taster. Each month we will then undertake:
Level 1 Service
• Initial optimisation and adjustment of all Meta tags after researching which key words are currently bringing in traffic
• Adjustment of existing copy where necessary to improve positioning (if Meta tags relate to the copy in the actual site, that helps you score highly)
• Whilst this service doesn't guarantee particular places in the top search engines, it will ensure that the site is in top shape and very 'visible' to the search engines - as such it will give us the best chance of being noticed.
• Review and change of Meta data and optimise text as required
• Monthly positioning reports (in PowerPoint format) based on selected keyterms. Choose 4 Search engines and 5 key terms (Google.co.uk and .com count as 2)
• Synopsis Report (Statistics) - detailed review of the months activity with achievements, new targets and action areas. A basic overview with visitor, hits, top page view, top refer information (PowerPoint)
• Monthly statistics review with activity synopsis and action points
• We will also constantly research whether Pay Per Click advertising (on Google or other search engines/directories) would bring benefits, and at what cost.
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Level 2 Service
• Initial optimisation and adjustment of all Meta tags after researching which key words are currently bringing in traffic
• Monitoring of your position compared to a chosen competitor
• Adjustment of existing copy where necessary to improve positioning (if Meta tags relate to the copy in the actual site, that helps you score highly)
• Whilst this service doesn't guarantee particular places in the top search engines, it will ensure that the site is in top shape and very 'visible' to the search engines - as such it will give us the best chance of being noticed.
• Review and change of Meta data and optimise text as required
• Monthly resubmission of the site to the search engines where necessary
• Monthly positioning reports (in PowerPoint format) based on selected keyterms.
Choose 8 Search engines and 10 key terms (Google.co.uk and .com count as 2)
• Synopsis Report (Statistics) - detailed review of the months activity with achievements, new targets and action areas
A more detailed look with up to 8 areas of information displayed as per clients requests
• Monthly statistics review with activity synopsis and action points
• We will also constantly research whether Pay Per Click advertising (on Google or
other search engines/directories) would bring benefits, and at what cost.
• Site visit and discussion on website promotion, website updated and media opportunities - Charged by the hour (please contact us for rates).
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Level 3 Service
• Initial optimisation and adjustment of all Meta tags after researching which key words are currently bringing in traffic
• Monitoring of your position compared to up to 2 chosen competitors
• Adjustment of existing copy where necessary to improve positioning (if Meta tags relate to the copy in the actual site, that helps you score highly)
• Whilst this service doesn't guarantee particular places in the top search engines, it will ensure that the site is in top shape and very 'visible' to the search engines - as such it will give us the best chance of being noticed.
• Review and change of Meta data and optimise text as required
• Monthly resubmission of the site to the search engines where necessary
• Monthly positioning reports (in PowerPoint format) based on selected keyterms. Choose 16 Search engines and 20 key terms (Google.co.uk and .com count as 2)
• Consultation and suggestions for other ways of improving traffic - i.e. a 'Link to Us' campaign to get other sites to link to the your site etc.
• Synopsis Report (Statistics) - detailed review of the months activity with achievements, new targets and action areas
A more detailed look with up to 15 areas of information displayed as per clients requests
• 2 statistics reviews per month with activity synopsis and action points
• We will also constantly research whether Pay Per Click advertising (on Google or other search engines/directories) would bring benefits, and at what cost.
• Site visit and discussion on website promotion, website updated and media opportunities - Charged by the hour (please contact us for rates).
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Level 4 Service
• Initial optimisation and adjustment of all Meta tags after researching which key words are currently bringing in traffic
• Monitoring of your position compared to up to 3 chosen competitors
• Adjustment of existing copy where necessary to improve positioning (if Meta tags relate to the copy in the actual site, that helps you score highly)
• Whilst this service doesn't guarantee particular places in the top search engines, it will ensure that the site is in top shape and very 'visible' to the search engines - as such it will give us the best chance of being noticed.
• Review and change of Meta data and optimise text as required
• Monthly resubmission of the site to the search engines where necessary
• Monthly positioning reports (in PowerPoint format) based on selected keyterms.
Choose 16 Search engines and 20 key terms (Google.co.uk and .com count as 2)
• Consultation and suggestions for other ways of improving traffic - i.e. a 'Link to Us' campaign to get other sites to link to the your site etc.
• Synopsis Report (Statistics) - detailed review of the months activity with achievements, new targets and action areas
A more detailed look with up to 15 areas of information displayed as per clients requests
• 2 statistics reviews per month with activity synopsis and action points
• We will also constantly research whether Pay Per Click advertising (on Google or other search engines/directories) would bring benefits, and at what cost.
• Management of Pay Per Click advertising (up to 2 hours per month – more on application).
• Site visit and discussion on website promotion, website updated and media opportunities - Charged by the hour (please contact us for rates).
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