30^th Oct 2009

The team at neo optic have been busily working away at a brand new, consumer focused site for the folks at benefitsinsurance.co.uk.

Today they are proud to see the fruits of their handiwork go live.

The site has been designed with a clearly defined path for the visitor to follow, with the aim of maximising conversion rates.

Read more here

10^th Jul 2009

Anglian Group, which comprises of Anglian Home Improvements, Anglian Building Projects, Anglian Financial Services and SGO Glass Designs, approached neo optic with a brief for a site which showcases each of these companies on a centralised site.

Delivered on time and to budget, neo optic are proud to announce the launch of the angliangroup.com, which you can visit here.

23^rd Jun 2009

A part of Virgin Atlantic’s 25TH birthday celebrations Sir Richard Branson took Kate Moss for a dance on the wing of a 747-400, recreated the very first Virgin Atlantic flight surrounded by VIPs, and spent a cool $2.1 billion on 10 brand new Airbus A330-300 planes.

Sound like an average birthday to you?

To make sure the celebrations continue rolling long after the champagne has finished bubbling, Virgin Atlantic has also marked today out by launching a brand new social travel site, called vTravelled.com.

The site offers travellers a graphically stunning platform to share stories, photographs, tips and warnings from their travelling experiences the world over.

Prelaunch, neo optic were honoured to be one of a select handful of people with access to the site, access which was granted through their capacity as SEO consultants.

Working closely with the development team, NeoOptic have provided support and ideas for the site’s initial and ongoing SEO.

The shift in people’s travel patterns which has accompanied the falling pound has made this summer the year of the alternative destination, with holiday makers seeking out new beaches and cities to spend their breaks in.

What better time for the launch of this ground breaking addition to the online travel community?

09^th Mar 2009

A local independent designer approached us to bring his design to life.

Working from photoshop documents, we quickly created HTML templates for the website’s front end, along with a cutting edge CMS.

On time, and on budget the client is extremely happy with the result.

Take a look.

30^th Jan 2009

..The archway events website is now fully updated and live.

Check it out at!

05^th Dec 2008

We’ve been busy over the past couple of weeks on the new Lakestar Media site for a leading Manchester based online marketing company.

Check out the site!

13^th Nov 2008

We built winescout.co.uk as a showcase for the very best wine deals and offers across the internet.

Since its launch just 4 weeks ago, its gone from strength to strength with an active facebook group, and huge increases in traffic.

29^th Oct 2008

Leading London based venture investment company Longbow Capital approached us to build them a brand new website.

They were keen that it allowed them total flexibility and control over all elements of the site.

From new pages and sections, to changing the main navigation, staff pages, and a secure client area - Longbow are now able to change their site at will without additional costs.

On time, and on budget - Longbow and their clients are delighted with their new site.

12^th Oct 2008

We’ve been working on the new UEA ticket booking site over the past few months.

The site went live on the 3rd of October.

Starting from scratch, the UEA students union needed a more scalable, faster, more advanced site to cope with the vast increase in events and shows.

Videos, blogs, galleries, artist profiles, customer comments and full online credit card processing. The list goes on.

We’re listening to all the feecback, so head to the site and let us know what you think!

01^st Oct 2008

Never let it be said that here at neo optic we only cater corporate East Anglia.

No indeed, we’re just as keen to lend a hand (and build sites) to any company, any size, anywhere.

Check out our princess castle and our sparkly fairies we designed for Enchanted Events.

09^th Sep 2008

Days, weeks (months?) of planning later, and our new website launch went off without a hitch.

Turnout was excellent at the Merchants of Colegate, with the great (and the good) folks of Norwich joining us to celebrate our new website launch.

A big thank you to everyone who came, we’ll get some more pictures up soon.

08^th Sep 2008

When local restaurant the Merchants of Colegate approached us to help them relaunch, we formed a strategy consisting of a fresh logo, new website and SEO campaign.

4 short weeks later, the logo and website are complete, and the SEO is underway.

Watch this space, we’re expecting great things in the search engine rankings for this great restaurant!

Read more..

06^th Sep 2008

Whats that you spy on the Google homepage? Chrome Beta!

Chrome is Google’s first foray into the web browser development world. Should you be interested? Well in their own words:

* It’s built on Webkit, the browser framework used to power Safari and the iPhone.

* It’s faster. Smarter implementation of Javascript rendering will make pages more responsive and let your browser do more than one thing at once.

* Smarter memory management. A sophisticated approach to data storage across time and tabs will keep the browser in top shape.

* Crash-free app browsing. Applications will be partitioned in the browser so if one crashes, it won’t crash your whole browser.

* Tabs on the top. Instead of tabs being displayed below your address bar, inside the browser - they’ll ride on top of each browser window. We’ll see what this is like for the user, we do wonder.

* Quick navigation. Your most frequently visited pages will be available in a point and click navigation, like Opera’s Quick Dial.

* Gears integration. Google Gears will be integrated throughout the experience for offline use, local storage of information and all kinds of other magic that Gears-heads are working on.

* Open source. The browser appears to be entirely open source, Google says it wants other companies to borrow from it just like it learned from them.

Will it succeed? Google has the money to make it happen, but then again once out of beta testing we’ll all have a better idea..

22^nd May 2008

In January, we started work on an SEO campaign for Laithwaites wine (www.laithwaites.co.uk/) - one of the UK’s largest leading online wine stores.

Through a combination of technical suggestions for amends to the site, and an agressive link and content building campaign - the results are beginning to speak for themselves!

20^th May 2008

Microsoft has increased its overall mobile advertisment inventory by adding further display banners to Hotmail and Messenger accounts. The first advertiser to take advantage of these new spaces is Paramount Pictures.

Before this updated Microsoft’s display advertising, which is controlled by Screentonic, was limited to the MSN Mobile homepage. In the near future Microsoft also plans to expand its mobile advertising opportunities around its Live Search service.